Why Is Fashion Obsessed With Puffer Bags?
When it’s gloomy outside, the tendency to navigate towards cozy designs boasting plenty of cushioning，our handbags included. In fact, the power of puffer bags is becoming somewhat of a phenomenon, with a myriad of labels launching their own take on this famously squishy style.
Origins of the Trend
The fashion crowd’s current fascination with puffer bags can largely be traced back to one design that debuted in the late 2010s. We’re talking about Bottega Veneta’s Pouch. Introduced for Spring/Summer 2019, it’s the care-free design that shook up the handbag status quo. It became one of the most memorable ‘It’ bags of the 2010s and put the house’s Creative Director at the time, Daniel Lee, on every fashion insider’s radar.
But what makes puffer bags so popular? A key appeal is the style’s simplicity and the ease with which labels are able to incorporate their signature motifs. its minimalist design and construction, prioritizing versatility and comfort when carrying attracted cult-like appeal. A squishy, unstructured pouch designed to be carried anywhere presented a stark contrast to the slew of bags that were dominating the market.
Evolution in Popularity
A cohort of new puffer bags have joined the ranks, drawing inspiration from coveted pillow-esque styles and ultra-casual puffer jackets alike. From Loewe to Louis Vuitton, there’s no shortage of brands eager to get it on the puffer bag hype. Despite being lauded as a cozy companion to your winter coat, puffer bags aren’t just for the colder months. Whether crafted from nylon, leather or other material, puffer bags are fast becoming a favorite accessory for all seasons.
The Future of Puffer Bags
It looks like the fashion crowd isn’t done with puffer bags yet. New on the horizon for Spring/Summer 2023 is an updated offering of Loewe’s Puffer Goya. A firm favorite since its induction into the handbag game for Fall/Winter 2021, this squishy flap style is now available in new proportions and materials as well as a webbed strap option.
So if you’re looking to invest in a puffer design that you’ll want to hold onto all year long, forget cozy coats and jackets and opt for a puffer bag instead.
